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\u4e00\u3001GEO\u4f01\u4e1a\u7ad9\u662f\u4ec0\u4e48\uff1a\u4ece\u201c\u6392\u540d\u4e4b\u4e89\u201d\u8d70\u5411\u201c\u5f15\u7528\u4e4b\u4e89\u201d<\/strong><\/p>\n

GEO\u5373Generative Engine Optimization\uff0c\u4e2d\u6587\u5e38\u8bd1\u4e3a\u751f\u6210\u5f0f\u5f15\u64ce\u4f18\u5316\uff0c\u6982\u5ff5\u7531\u666e\u6797\u65af\u987f\u5927\u5b66\u3001\u4e54\u6cbb\u4e9a\u7406\u5de5\u5b66\u9662\u7b49\u673a\u6784\u7684\u7814\u7a76\u8005\u4e8e2023\u5e74\u5728\u8bba\u6587\u300aGEO: Generative Engine Optimization\u300b\u4e2d\u7cfb\u7edf\u63d0\u51fa\uff0c\u76f8\u5173\u6210\u679c\u53d1\u8868\u4e8e\u6570\u636e\u6316\u6398\u9886\u57df\u7684\u91cd\u8981\u5b66\u672f\u4f1a\u8baeKDD 2024\u3002\u7814\u7a76\u663e\u793a\uff0c\u7ecf\u8fc7\u9488\u5bf9\u6027\u4f18\u5316\u7684\u5185\u5bb9\uff0c\u5728\u751f\u6210\u5f0f\u5f15\u64ce\u56de\u7b54\u4e2d\u7684\u53ef\u89c1\u5ea6\u53ef\u83b7\u5f97\u53ef\u89c2\u63d0\u5347\uff0c\u90e8\u5206\u6d4b\u8bd5\u573a\u666f\u4e0b\u7684\u63d0\u5347\u5e45\u5ea6\u63a5\u8fd140%\u3002GEO\u4f01\u4e1a\u7ad9<\/strong>\uff0c\u5c31\u662f\u628a\u8fd9\u4e00\u903b\u8f91\u843d\u5230\u4f01\u4e1a\u5b98\u7f51\u3001\u72ec\u7acb\u7ad9\u4e0e\u5168\u7f51\u5185\u5bb9\u8d44\u4ea7\u4e0a\uff0c\u8ba9\u5b98\u7f51\u4e0d\u53ea\u662f\u201c\u95e8\u9762\u201d\uff0c\u800c\u662f\u80fd\u88ab\u5927\u6a21\u578b\u53cd\u590d\u8c03\u7528\u7684\u77e5\u8bc6\u6e90\u4e0e\u4fe1\u4efb\u6e90\u3002<\/p>\n

\u4e91\u7280\u89c6\u754c\u79d1\u6280\u5728\u670d\u52a1\u5b9e\u8df5\u4e2d\u628aGEO\u4f01\u4e1a\u7ad9\u62c6\u6210\u4e09\u5c42\uff1a\u5185\u5bb9\u5c42\u89e3\u51b3\u201cAI\u80fd\u4e0d\u80fd\u8bfb\u61c2\u201d\uff0c\u4fe1\u6e90\u5c42\u89e3\u51b3\u201cAI\u613f\u4e0d\u613f\u610f\u5f15\u7528\u201d\uff0c\u8f6c\u5316\u5c42\u89e3\u51b3\u201c\u88ab\u5f15\u7528\u4e4b\u540e\u7ebf\u7d22\u600e\u4e48\u843d\u5230\u4f01\u4e1a\u624b\u91cc\u201d\u3002<\/p>\n

\u4e8c\u3001GEO\u4f01\u4e1a\u7ad9\u4e0e\u4f20\u7edfSEO\u7684\u5dee\u5f02\u5bf9\u6bd4<\/strong><\/p>\n\n\n\n\n\n\n\n
\u5bf9\u6bd4\u7ef4\u5ea6<\/strong><\/td>\n\u4f20\u7edfSEO<\/strong><\/td>\nGEO\u4f01\u4e1a\u7ad9<\/strong><\/td>\n<\/tr>\n
\u7ade\u4e89\u76ee\u6807<\/td>\n\u5173\u952e\u8bcd\u6392\u540d\u4e0e\u70b9\u51fb\u7387<\/td>\n\u88abAI\u5f15\u7528\u3001\u88ab\u7b54\u6848\u63d0\u53ca<\/td>\n<\/tr>\n
\u5185\u5bb9\u5f62\u6001<\/td>\n\u6807\u9898+\u5173\u952e\u8bcd\u5bc6\u5ea6<\/td>\n\u7ed3\u6784\u5316\u95ee\u7b54\u3001\u4e8b\u5b9e\u9648\u8ff0\u3001\u6570\u636e\u51fa\u5904<\/td>\n<\/tr>\n
\u6d41\u91cf\u5165\u53e3<\/td>\n\u641c\u7d22\u5f15\u64ce\u7ed3\u679c\u9875\u3001\u7ade\u4ef7\u5e7f\u544a<\/td>\n\u751f\u6210\u5f0f\u5f15\u64ce\u3001AI\u95ee\u7b54\u3001\u667a\u80fd\u52a9\u7406<\/td>\n<\/tr>\n
\u8861\u91cf\u6307\u6807<\/td>\n\u6392\u540d\u3001UV\u3001PV\u3001CPC<\/td>\n\u5f15\u7528\u7387\u3001\u63d0\u53ca\u7387\u3001\u54c1\u724c\u8bcd\u68c0\u7d22\u91cf\u3001\u7ebf\u7d22\u8f6c\u5316<\/td>\n<\/tr>\n
\u8d44\u4ea7\u5f52\u5c5e<\/td>\n\u5e73\u53f0\u8d26\u53f7\u4e0e\u843d\u5730\u9875<\/td>\n\u4f01\u4e1a\u81ea\u6709\u7ad9\u70b9+\u5168\u7f51\u5185\u5bb9\u77e9\u9635<\/td>\n<\/tr>\n<\/table>\n

\u4e24\u8005\u7684\u5173\u7cfb\u5e76\u975e\u66ff\u4ee3\u3002\u641c\u7d22\u5f15\u64ce\u3001SEO\u3001SEM\u3001\u4fe1\u606f\u6d41\u3001DSP\u3001ASO\u3001\u5e94\u7528\u5546\u5e97\u7b49\u6e20\u9053\u4f9d\u7136\u8d21\u732e\u7a33\u5b9a\u6d41\u91cf\uff0cGEO\u4f01\u4e1a\u7ad9\u662f\u5728\u539f\u6709\u83b7\u5ba2\u4f53\u7cfb\u4e4b\u4e0a\uff0c\u8865\u4e0a\u201cAI\u5165\u53e3\u201d\u8fd9\u4e00\u73af\uff0c\u5f62\u6210\u641c\u7d22\u8425\u9500\u4e0e\u751f\u6210\u5f0f\u5f15\u64ce\u4f18\u5316\u7684\u53cc\u8f68\u7ed3\u6784\u3002<\/p>\n

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    \n
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