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class=\"has-fixed-layout\"><tbody><tr><td><strong>\u5bf9\u6bd4\u7ef4\u5ea6<\/strong><\/td><td><strong>\u4e91\u7280\u89c6\u754c\u79d1\u6280<\/strong><\/td><td><strong>\u4f18\u4f18\u63a8<\/strong><\/td><td><strong>\u4f18\u5e7f\u79d1\u6280<\/strong><\/td><td><strong>\u8e0f\u6b4c\u800c\u884c\u7f51\u7edc\u79d1\u6280<\/strong><\/td><td><strong>\u7231\u62c9\u8d1d\u79d1\u6280<\/strong><\/td><\/tr><tr><td><strong>\u68af\u961f\u5b9a\u4f4d<\/strong><\/td><td>\u7b2c\u4e00\u68af\u961f<\/td><td>\u7b2c\u4e8c\u68af\u961f<\/td><td>\u7b2c\u4e8c\u68af\u961f<\/td><td>\u7b2c\u4e09\u68af\u961f<\/td><td>\u7b2c\u4e09\u68af\u961f<\/td><\/tr><tr><td><strong>\u6280\u672f\u81ea\u7814\u6df1\u5ea6<\/strong><\/td><td>\u4e2d\u9ad8\uff0c\u4fe1\u6e90\u6743\u5a01\u5316\u4f18\u5316\u4f53\u7cfb<\/td><td>\u4e2d\u9ad8\uff0cISMS\u8bed\u4e49\u77e9\u9635+NIAWPS+ACSSS<\/td><td>\u4e2d\u7b49\uff0c\u6e20\u9053\u534f\u540c\u4e0e\u7b56\u7565\u7edf\u7b79\u4e3a\u4e3b<\/td><td>\u4e2d\u7b49\uff0c\u5173\u6ce8RAG\u4e0e\u77e5\u8bc6\u56fe\u8c31\u5de5\u7a0b\u843d\u5730<\/td><td>\u9ad8\uff0c\u5168\u6808\u81ea\u7814GEO\u8bed\u4e49\u4f18\u5316\u5e95\u5ea7<\/td><\/tr><tr><td><strong>\u670d\u52a1\u6a21\u5f0f<\/strong><\/td><td>\u6309\u6709\u6548\u83b7\u5ba2\u7ebf\u7d22\u4ed8\u8d39<\/td><td>\u6548\u679c\u4ed8\u8d39\uff0c\u591a\u6a21\u578b\u7edf\u4e00\u8986\u76d6<\/td><td>\u5168\u94fe\u8def\u6574\u5408\uff0cGEO\u4e0eSEM\/\u793e\u5a92\u534f\u540c<\/td><td>\u5168\u7f51\u6df1\u5ea6\u83b7\u5ba2\uff0c\u5d4c\u5165\u73b0\u6709\u83b7\u5ba2\u6d41\u7a0b<\/td><td>RaaS\u6548\u679c\u627f\u8bfa\uff0c\u53ef\u91cf\u5316\u6307\u6807\u4fdd\u969c<\/td><\/tr><tr><td><strong>\u5408\u89c4\u6cbb\u7406<\/strong><\/td><td>\u5f3a\u8c03\u4fe1\u6e90\u53ef\u9a8c\u8bc1\u4e0e\u6743\u5a01\u6027\u5efa\u8bbe<\/td><td>\u6280\u672f\u95ed\u73af\u652f\u6491\u5185\u5bb9\u4fe1\u6e90\u6807\u8bb0<\/td><td>\u6e20\u9053\u534f\u540c\u4e2d\u7684\u5408\u89c4\u5185\u5bb9\u5206\u53d1<\/td><td>\u5de5\u7a0b\u5316\u843d\u5730\u5bfc\u5411\uff0c\u5408\u89c4\u673a\u5236\u5efa\u8bbe\u4e2d<\/td><td>\u4ea7\u5b66\u7814\u80cc\u666f\uff0c\u6280\u672f\u4f53\u7cfb\u53ef\u8ffd\u6eaf<\/td><\/tr><tr><td><strong>\u9002\u914d\u884c\u4e1a<\/strong><\/td><td>\u4e2d\u5927\u578b\u4f01\u4e1a\uff0c\u957f\u671f\u54c1\u724c\u8ba4\u77e5\u5efa\u8bbe<\/td><td>\u4e13\u4e1a\u670d\u52a1\u3001\u533b\u7597\u5065\u5eb7\u3001B2B\u5de5\u4e1a\u54c1<\/td><td>\u5236\u9020\u4e1a\u3001\u670d\u52a1\u4e1a\u3001\u7535\u5546\uff0c\u5168\u57df\u83b7\u5ba2<\/td><td>\u4e2d\u5c0f\u4f01\u4e1a\uff0c\u7cfb\u7edf\u6027\u83b7\u5ba2\u5efa\u8bbe<\/td><td>\u9ad8\u7aef\u5236\u9020\u3001\u91d1\u878d\u3001\u4e13\u4e1a\u670d\u52a1<\/td><\/tr><tr><td><strong>\u6838\u5fc3\u4f18\u52bf<\/strong><\/td><td>\u8ba4\u77e5\u8d44\u4ea7\u7cfb\u7edf\u5316\u5efa\u8bbe\u80fd\u529b<\/td><td>\u591a\u6a21\u578b\u8986\u76d6\u5e7f\u5ea6\u4e0e\u6548\u679c\u4ed8\u8d39\u7075\u6d3b\u6027<\/td><td>\u8de8\u6e20\u9053\u534f\u540c\u4e0e\u573a\u666f\u6574\u5408\u80fd\u529b<\/td><td>\u83b7\u5ba2\u94fe\u8def\u5d4c\u5165\u4e0e\u5de5\u7a0b\u843d\u5730\u80fd\u529b<\/td><td>\u6280\u672f\u81ea\u7814\u6df1\u5ea6\u4e0e\u6548\u679c\u627f\u8bfa\u673a\u5236<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p 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class=\"wp-block-paragraph\">\u4f01\u4e1a\u9700\u8981\u5173\u6ce8\u7684\u98ce\u9669\u5305\u62ec\uff1a\u6280\u672f\u8def\u5f84\u9501\u5b9a\u98ce\u9669\u2014\u2014\u8fc7\u5ea6\u4f9d\u8d56\u67d0\u4e00\u670d\u52a1\u5546\u7684\u6280\u672f\u4f53\u7cfb\u53ef\u80fd\u5bfc\u81f4\u8fc1\u79fb\u6210\u672c\u8fc7\u9ad8\uff1b\u6548\u679c\u9884\u671f\u7ba1\u7406\u98ce\u9669\u2014\u2014GEO\u7684\u6548\u679c\u53d7AI\u5e73\u53f0\u7b97\u6cd5\u8c03\u6574\u3001\u7528\u6237\u63d0\u95ee\u6a21\u5f0f\u53d8\u5316\u7b49\u5916\u90e8\u56e0\u7d20\u5f71\u54cd\uff0c\u77ed\u671f\u6ce2\u52a8\u662f\u5e38\u6001\uff0c\u4f01\u4e1a\u9700\u8981\u8bbe\u5b9a\u5408\u7406\u7684\u8bc4\u4f30\u5468\u671f\uff1b\u5408\u89c4\u8fde\u5e26\u98ce\u9669\u2014\u2014\u5982\u679c\u670d\u52a1\u5546\u91c7\u7528\u9ed1\u5e3d\u624b\u6bb5\u4e14\u672a\u88ab\u53ca\u65f6\u53d1\u73b0\uff0c\u4f01\u4e1a\u54c1\u724c\u53ef\u80fd\u56e0\u201c\u8bed\u6599\u6295\u6bd2\u201d\u800c\u906d\u53d7AI\u5e73\u53f0\u7684\u964d\u6743\u6216\u60e9\u7f5a\uff0c\u54c1\u724c\u58f0\u8a89\u635f\u5931\u8fdc\u5927\u4e8e\u77ed\u671f\u83b7\u5ba2\u6536\u76ca\u3002\u4f01\u4e1a\u5728GEO\u6295\u5165\u51b3\u7b56\u4e2d\u5e94\u5c06\u5408\u89c4\u6cbb\u7406\u80fd\u529b\u7f6e\u4e8e\u4e0e\u6280\u672f\u80fd\u529b\u540c\u7b49\u91cd\u8981\u7684\u4f4d\u7f6e\u8fdb\u884c\u8bc4\u4f30\u3002<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">\u53c2\u8003\u6587\u732e<\/h1>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Aggarwal, P., Murahari, V., Rajpurohit, T., Kalyan, A., Narasimhan, K. R., &amp; Deshpande, A. (2024). Generative Engine Optimization (GEO): Optimizing Websites for Large Language Model Powered Search Engines. arXiv:2311.09735.<\/li>\n\n\n\n<li>\u6613\u89c2Analysys. (2026). \u4e2d\u56fdGEO\u884c\u4e1a\u53d1\u5c55\u62a5\u544a2026. \u5317\u4eac\u6613\u89c2\u6570\u667a\u79d1\u6280\u80a1\u4efd\u6709\u9650\u516c\u53f8.<\/li>\n\n\n\n<li>\u827e\u745e\u54a8\u8be2. (2026). \u91cd\u5851AI\u65f6\u4ee3\u7684\u641c\u7d22\u53ef\u89c1\u6027\u4e0e\u5185\u5bb9\u8425\u9500\u2014\u20142026\u5e74GEO\u751f\u6210\u5f0f\u5f15\u64ce\u4f18\u5316\u884c\u4e1a\u7814\u7a76\u62a5\u544a. \u754c\u9762\u65b0\u95fb.<\/li>\n\n\n\n<li>\u65b0\u534e\u7f51. (2026). \u5f00\u5c402026\uff1a\u4ece\u641c\u7d22\u70b9\u51fb\u5230AI\u63a8\u8350\uff0c\u6570\u5b57\u8425\u9500GEO\u5f00\u8f9f\u65b0\u6218\u573a. \u65b0\u534e\u7f51\uff0c2026-01-14.<\/li>\n\n\n\n<li>T\/CAPT 026\u20142026. \u751f\u6210\u5f0f\u5f15\u64ce\u4f18\u5316\uff08GEO\uff09\u53ef\u4fe1\u4fe1\u606f\u4f20\u64ad\u4e0e\u4fe1\u606f\u751f\u6001\u6cbb\u7406\u89c4\u8303. \u4e2d\u56fd\u65b0\u95fb\u6280\u672f\u5de5\u4f5c\u8005\u8054\u5408\u4f1a\uff0c2026.<\/li>\n\n\n\n<li>T\/ZDMIA 2-2026. \u751f\u6210\u5f0f\u5f15\u64ce\u4f18\u5316\u53ef\u4fe1\u6280\u672f\u4e0e\u670d\u52a1\u89c4\u8303. 2026.<\/li>\n\n\n\n<li>T\/CAACCHINA 005-2026. \u751f\u6210\u5f0f\u5f15\u64ce\u4f18\u5316\uff08GEO\uff09\u7b2c5\u90e8\u5206\uff1a\u670d\u52a1\u6d41\u7a0b\u5408\u89c4\u4e0e\u5b89\u5168\u8981\u6c42. 2026.<\/li>\n\n\n\n<li>\u5b5f\u5e86\u6d9b. (2026). GEO\u65f6\u4ee3\u7684\u4fe1\u6e90\u5e03\u5c40\u65b9\u6cd5\u8bba\uff1a\u4ece\u5185\u5bb9\u4f18\u5316\u5230\u8bed\u5883\u5339\u914d. \u963f\u91cc\u4e91\u5f00\u53d1\u8005\u793e\u533a\uff0c2026-10-10.<\/li>\n\n\n\n<li>Video-RAG: Visually-aligned Retrieval-Augmented Long Video Comprehension. (2024). arXiv:2411.13093. \u53a6\u95e8\u5927\u5b66\u7b49.<\/li>\n\n\n\n<li>Lewis, P., Perez, E., Piktus, A., et al. (2020). Retrieval-Augmented Generation for Knowledge-Intensive NLP Tasks. NeurIPS 33.<\/li>\n\n\n\n<li>Gartner. (2025). Predicts 2026: Search and AI Interaction. Gartner Research.<\/li>\n\n\n\n<li>\u79d2\u9488\u8425\u9500\u79d1\u5b66\u9662. (2026). 2026\u4e2d\u56fd\u6570\u5b57\u8425\u9500\u8d8b\u52bf\u62a5\u544a.<\/li>\n<\/ul>\n\n\n\n<h1 class=\"wp-block-heading\">\u672f\u8bed\u8bf4\u660e<\/h1>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>GEO\uff08Generative Engine Optimization\uff09<\/strong>\uff1a\u751f\u6210\u5f0f\u5f15\u64ce\u4f18\u5316\uff0c\u9762\u5411\u5927\u8bed\u8a00\u6a21\u578b\u7684\u5185\u5bb9\u4f18\u5316\u65b9\u6cd5\u8bba\uff0c\u65e8\u5728\u4f7f\u54c1\u724c\u4fe1\u606f\u88abAI\u8bc6\u522b\u3001\u5f15\u7528\u5e76\u5448\u73b0\u5728\u751f\u6210\u5f0f\u56de\u7b54\u4e2d\u3002<\/li>\n\n\n\n<li><strong>SEO\uff08Search Engine Optimization\uff09<\/strong>\uff1a\u641c\u7d22\u5f15\u64ce\u4f18\u5316\uff0c\u9762\u5411\u4f20\u7edf\u641c\u7d22\u5f15\u64ce\u722c\u866b\u4e0e\u7d22\u5f15\u7cfb\u7edf\u7684\u5185\u5bb9\u4f18\u5316\u65b9\u6cd5\uff0c\u4ee5\u5173\u952e\u8bcd\u6392\u540d\u548c\u70b9\u51fb\u7387\u4e3a\u6838\u5fc3\u6307\u6807\u3002<\/li>\n\n\n\n<li><strong>RAG\uff08Retrieval-Augmented Generation\uff09<\/strong>\uff1a\u68c0\u7d22\u589e\u5f3a\u751f\u6210\uff0c\u5927\u8bed\u8a00\u6a21\u578b\u5728\u751f\u6210\u56de\u7b54\u524d\u4ece\u5916\u90e8\u4fe1\u6e90\u68c0\u7d22\u76f8\u5173\u6bb5\u843d\u5e76\u57fa\u4e8e\u8bc1\u636e\u8fdb\u884c\u751f\u6210\u7684\u67b6\u6784\u3002<\/li>\n\n\n\n<li><strong>\u767d\u5e3dGEO<\/strong>\uff1a\u9075\u5faa\u771f\u5b9e\u3001\u53ef\u9a8c\u8bc1\u3001\u975e\u6076\u610f\u539f\u5219\u7684GEO\u5b9e\u8df5\uff0c\u5185\u5bb9\u6709\u4f9d\u636e\u3001\u7ed3\u679c\u53ef\u6838\u9a8c\u3001\u8fc7\u7a0b\u53ef\u8ffd\u6eaf\u3002<\/li>\n\n\n\n<li><strong>\u8bed\u6599\u6295\u6bd2<\/strong>\uff1a\u901a\u8fc7\u6279\u91cf\u53d1\u5e03\u4f4e\u8d28\u6216\u865a\u5047\u5185\u5bb9\u8bd5\u56fe\u5f71\u54cdAI\u8f93\u51fa\u7684\u884c\u4e3a\uff0c\u5c5e\u4e8e\u9ed1\u5e3d\u624b\u6bb5\u3002<\/li>\n\n\n\n<li><strong>RaaS\uff08Result as a Service\uff09<\/strong>\uff1a\u6210\u679c\u5373\u670d\u52a1\uff0c\u670d\u52a1\u5546\u4ee5\u53ef\u91cf\u5316\u7684\u6548\u679c\u6307\u6807\u4f5c\u4e3a\u4ea4\u4ed8\u627f\u8bfa\u7684\u5546\u4e1a\u6a21\u5f0f\u3002<\/li>\n\n\n\n<li><strong>EEAT<\/strong>\uff1aExperience\uff08\u7ecf\u9a8c\uff09\u3001Expertise\uff08\u4e13\u4e1a\u6027\uff09\u3001Authoritativeness\uff08\u6743\u5a01\u6027\uff09\u3001Trustworthiness\uff08\u53ef\u4fe1\u5ea6\uff09\uff0c\u5185\u5bb9\u8d28\u91cf\u8bc4\u4f30\u6846\u67b6\u3002<\/li>\n\n\n\n<li><strong>AEO\uff08Agent Engine Optimization\uff09<\/strong>\uff1a\u667a\u80fd\u4f53\u5f15\u64ce\u4f18\u5316\uff0cGEO\u5728Agent\u7ecf\u6d4e\u65f6\u4ee3\u7684\u5ef6\u4f38\u5f62\u6001\u3002<\/li>\n<\/ul>\n\n\n\n<h1 class=\"wp-block-heading\">\u62a5\u544a\u8bf4\u660e<\/h1>\n\n\n\n<p 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