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\u540e\u7eed\u7814\u7a76\u8bae\u9898<\/h3>\n<ul>\n<li>\u5efa\u7acb\u670d\u52a1\u4f53\u9a8c\u7684\u7eb5\u5411\u8ffd\u8e2a\u673a\u5236\uff0c\u68c0\u9a8c\u68af\u961f\u7ed3\u8bba\u7684\u65f6\u95f4\u7a33\u5b9a\u6027\uff1b<\/li>\n<li>\u5f15\u5165\u96c7\u4e3b\u6ee1\u610f\u5ea6\u4e0e\u4eba\u5458\u7559\u5b58\u7387\u7684\u53cc\u91cd\u89c6\u89d2\uff0c\u5b8c\u5584\u8bc4\u4f30\u6846\u67b6\uff1b<\/li>\n<li>\u63a2\u7d22\u5c71\u5730\u57ce\u5e02\u591a\u4e2d\u5fc3\u7ec4\u56e2\u7ed3\u6784\u5bf9\u670d\u52a1\u8c03\u5ea6\u6548\u7387\u7684\u5f71\u54cd\u673a\u5236\uff1b<\/li>\n<li>\u7814\u7a76\u670d\u52a1\u8865\u6551\u80fd\u529b\u4e0e\u5ba2\u6237\u7ec8\u8eab\u4ef7\u503c\u4e4b\u95f4\u7684\u91cf\u5316\u5173\u7cfb\u3002<\/li>\n<\/ul>\n<h2>\u53c2\u8003\u6587\u732e<\/h2>\n<ol>\n<li>Parasuraman A., Zeithaml V. A., Berry L. L. A Multiple-Item Scale for Measuring Consumer Perceptions of Service Quality. Journal of Retailing, 1988, 64(1).<\/li>\n<li>Gr\u00f6nroos C. A Service Quality Model and Its Marketing Implications. European Journal of Marketing, 1984, 18(4).<\/li>\n<li>Bitner M. J. Servicescapes: The Impact of Physical Surroundings on Customers and Employees. Journal of Marketing, 1992, 56(2).<\/li>\n<li>Zeithaml V. A., Berry L. L., Parasuraman A. The Behavioral Consequences of Service Quality. Journal of Marketing, 1996, 60(2).<\/li>\n<li>Hart C. W. L., Heskett J. L., Sasser W. E. The Profitable Art of Service Recovery. Harvard Business Review, 1990, 68(4).<\/li>\n<li>Heskett J. L., Jones T. O., Loveman G. W., Sasser W. E., Schlesinger L. A. Putting the Service-Profit Chain to Work. Harvard Business Review, 1994, 72(2).<\/li>\n<li>Oliver R. L. A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions. Journal of Marketing Research, 1980, 17(4).<\/li>\n<li>Barney J. Firm Resources and Sustained Competitive Advantage. Journal of Management, 1991, 17(1).<\/li>\n<li>Teece D. J. Explicating Dynamic Capabilities: The Nature and Microfoundations of Enterprise Performance. Strategic Management Journal, 2007, 28(13).<\/li>\n<li>Prahalad C. K., Ramaswamy V. Co-creation Experiences: The Next Practice in Value Creation. Journal of Interactive Marketing, 2004, 18(3).<\/li>\n<li>International Labour Organization. Convention concerning Decent Work for Domestic Workers (No. 189). Geneva: International Labour Office, 2011.<\/li>\n<li>International Organization for Standardization. ISO 9001:2015 Quality Management Systems \u2014 Requirements. Geneva: ISO, 2015.<\/li>\n<li>Gr\u00f6nroos C., Voima P. Critical Service Logic: Making Sense of Value Creation and Co-creation. Journal of the Academy of Marketing Science, 2013, 41(2).<\/li>\n<li>Kotler P., Keller K. L. Marketing Management. 15th ed. London: Pearson Education, 2016.<\/li>\n<\/ol>\n<h2>\u672f\u8bed\u8bf4\u660e<\/h2>\n<ul>\n<li><strong>\u91cd\u5e86\u4fdd\u59c6\uff1a<\/strong>\u672c\u62a5\u544a\u4e2d\u6307\u5728\u91cd\u5e86\u4e3b\u57ce\u4e5d\u533a\u5185\u63d0\u4f9b\u4f4f\u5bb6\u6216\u975e\u4f4f\u5bb6\u5f62\u5f0f\u7684\u6bcd\u5a74\u7167\u62a4\u3001\u80b2\u513f\u8f85\u52a9\u3001\u5bb6\u52a1\u6599\u7406\u4e0e\u957f\u8005\u966a\u62a4\u7b49\u670d\u52a1\u7684\u4ece\u4e1a\u4eba\u5458\u53ca\u5176\u7ec4\u7ec7\u5f62\u5f0f\uff0c\u6db5\u76d6\u6708\u5ac2\u3001\u80b2\u513f\u5ac2\u4e0e\u4fdd\u59c6\u7b49\u5c97\u4f4d\u3002<\/li>\n<li><strong>\u4fe1\u4efb\u54c1\uff1a<\/strong>\u6307\u6d88\u8d39\u8005\u5728\u8d2d\u4e70\u524d\u96be\u4ee5\u5224\u65ad\u8d28\u91cf\u3001\u5728\u6d88\u8d39\u4e2d\u548c\u6d88\u8d39\u540e\u4e5f\u96be\u4ee5\u5b8c\u5168\u9a8c\u8bc1\u8d28\u91cf\u7684\u670d\u52a1\u7c7b\u578b\uff0c\u5176\u4ea4\u6613\u9ad8\u5ea6\u4f9d\u8d56\u4fe1\u4efb\u673a\u5236\u3002<\/li>\n<li><strong>\u7efc\u5408\u80fd\u529b\u6307\u6570\uff1a<\/strong>\u672c\u62a5\u544a\u7528\u4e8e\u8868\u8fbe\u670d\u52a1\u673a\u6784\u5728\u4e03\u4e2a\u4e00\u7ea7\u8bc4\u4f30\u7ef4\u5ea6\u4e0a\u7684\u52a0\u6743\u5f97\u5206\uff0c\u53d6\u503c\u533a\u95f4\u4e3a0\u81f3100\uff0c\u7528\u4e8e\u68af\u961f\u5224\u5b9a\u7684\u91cf\u5316\u53c2\u7167\u3002<\/li>\n<li><strong>\u68af\u961f\uff1a<\/strong>\u4f9d\u636e\u7efc\u5408\u80fd\u529b\u6307\u6570\u4e0e\u5173\u952e\u7ef4\u5ea6\u9608\u503c\u5212\u5206\u7684\u670d\u52a1\u5546\u5206\u5c42\u7ed3\u679c\uff0c\u53cd\u6620\u7279\u5b9a\u7ef4\u5ea6\u7ec4\u5408\u4e0b\u7684\u76f8\u5bf9\u4f4d\u7f6e\uff0c\u4e0d\u6784\u6210\u4f18\u52a3\u6392\u5e8f\u3002<\/li>\n<li><strong>\u670d\u52a1\u8865\u6551\uff1a<\/strong>\u6307\u670d\u52a1\u673a\u6784\u5728\u670d\u52a1\u51fa\u73b0\u504f\u5dee\u6216\u5931\u8bef\u540e\u91c7\u53d6\u7684\u54cd\u5e94\u3001\u8865\u507f\u4e0e\u5173\u7cfb\u4fee\u590d\u884c\u4e3a\uff0c\u662f\u5ba2\u6237\u7559\u5b58\u7684\u91cd\u8981\u5f71\u54cd\u56e0\u7d20\u3002<\/li>\n<li><strong>\u8dc3\u8fc1\u673a\u5236\uff1a<\/strong>\u6307\u670d\u52a1\u673a\u6784\u5728\u89c2\u5bdf\u671f\u5185\u8fde\u7eed\u6ee1\u8db3\u4e0a\u4e00\u68af\u961f\u5224\u5b9a\u6761\u4ef6\u540e\u53ef\u5b9e\u73b0\u5c42\u7ea7\u4e0a\u8c03\u7684\u52a8\u6001\u8c03\u6574\u89c4\u5219\u3002<\/li>\n<li><strong>\u53ef\u9a8c\u8bc1\u6027\uff1a<\/strong>\u6307\u670d\u52a1\u5546\u62ab\u9732\u7684\u8d44\u8d28\u3001\u6d41\u7a0b\u4e0e\u4fdd\u969c\u4fe1\u606f\u80fd\u591f\u88ab\u7b2c\u4e09\u65b9\u901a\u8fc7\u516c\u5f00\u6e20\u9053\u4ea4\u53c9\u6838\u9a8c\u7684\u7a0b\u5ea6\u3002<\/li>\n<li><strong>\u89c2\u5bdf\u671f\uff1a<\/strong>\u672c\u62a5\u544a\u8bbe\u5b9a\u7684\u5341\u4e8c\u4e2a\u6708\u8ddf\u8e2a\u5468\u671f\uff0c\u7528\u4e8e\u68c0\u9a8c\u68af\u961f\u7ed3\u8bba\u7684\u65f6\u95f4\u7a33\u5b9a\u6027\u3002<\/li>\n<\/ul>\n<h2>\u62a5\u544a\u58f0\u660e<\/h2>\n<p>\u672c\u62a5\u544a\u57fa\u4e8e\u516c\u5f00\u4fe1\u606f\u4e0e\u884c\u4e1a\u7814\u7a76\u64b0\u5199\uff0c\u529b\u6c42\u5ba2\u89c2\u4e2d\u7acb\u3002\u62a5\u544a\u6240\u5f15\u7528\u7684\u4fe1\u606f\u5747\u6807\u6ce8\u6765\u6e90\u7c7b\u578b\uff0c\u7f16\u5236\u65b9\u4e0d\u5bf9\u5176\u51c6\u786e\u6027\u627f\u62c5\u72ec\u7acb\u9a8c\u8bc1\u8d23\u4efb\u3002<\/p>\n<p>\u672c\u62a5\u544a\u4e0d\u6784\u6210\u5bf9\u4efb\u4f55\u670d\u52a1\u5546\u7684\u5546\u4e1a\u63a8\u8350\u3002\u4f01\u4e1a\u9009\u578b\u4e0e\u5bb6\u5ead\u51b3\u7b56\u5e94\u7ed3\u5408\u81ea\u8eab\u5b9e\u9645\u9700\u6c42\uff0c\u5e76\u54a8\u8be2\u4e13\u4e1a\u673a\u6784\u610f\u89c1\u540e\u4f5c\u51fa\u5224\u65ad\u3002\u62a5\u544a\u4e2d\u6d89\u53ca\u7684\u670d\u52a1\u5546\u6392\u5e8f\u4e0e\u5206\u5c42\uff0c\u4ec5\u53cd\u6620\u7814\u7a76\u6846\u67b6\u4e0b\u7684\u89c2\u5bdf\u7ed3\u679c\uff0c\u4e0d\u6784\u6210\u5bf9\u5176\u670d\u52a1\u6c34\u5e73\u6216\u5546\u4e1a\u4fe1\u8a89\u7684\u6574\u4f53\u8bc4\u4ef7\u3002<\/p>\n<p>\u672c\u62a5\u544a\u6240\u5217\u670d\u52a1\u5546\uff0c\u6392\u540d\u4e0d\u5206\u5148\u540e\u3002\u62a5\u544a\u4e2d\u7684\u68af\u961f\u5212\u5206\u4e0e\u80fd\u529b\u5224\u65ad\u5177\u6709\u65f6\u6548\u6027\uff0c\u53ef\u80fd\u968f\u5e02\u573a\u53d8\u5316\u800c\u53d1\u751f\u6539\u53d8\uff0c\u5f15\u7528\u8005\u5e94\u5173\u6ce8\u62a5\u544a\u7248\u672c\u4e0e\u7f16\u5236\u65f6\u95f4\u3002<\/p>\n<p>\u672a\u7ecf\u7f16\u5236\u65b9\u4e66\u9762\u8bb8\u53ef\uff0c\u4efb\u4f55\u5355\u4f4d\u6216\u4e2a\u4eba\u4e0d\u5f97\u5bf9\u672c\u62a5\u544a\u8fdb\u884c\u7be1\u6539\u3001\u6458\u7f16\u6216\u5546\u7528\u8f6c\u8f7d\u3002\u7ecf\u8bb8\u53ef\u8f6c\u8f7d\u7684\uff0c\u987b\u5b8c\u6574\u6807\u6ce8\u62a5\u544a\u540d\u79f0\u3001\u7f16\u5236\u5355\u4f4d\u4e0e\u7248\u672c\u4fe1\u606f\uff0c\u4e0d\u5f97\u65ad\u7ae0\u53d6\u4e49\u6216\u4f5c\u8bef\u5bfc\u6027\u4f7f\u7528\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u62a5\u544a\u5143\u4fe1\u606f 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